Femme de Lux means "Woman of Luxury," and that is exactly what the ideal woman who shops from the Franoise Collection is - a woman who understands the value of luxury. Francoise Collection is a new e-Boutique, providing a virtual luxury shopping experience for those who want pieces that "exude timeless feminine elegance." For one to understand the Francoise Collection, one would first have to understand the meaning of luxury:
noun 1. a material object, service, etc., conducive to sumptuous living, usually a delicacy, elegance, or refinement of living rather than a necessity.